Kit - Placemat+Selvedge Denim Cup Holder

$75.00

In the denim universe, not every value is visible to the naked eye. Some legacies are seen only by the hearts of denim lovers. Selvedge denim is one of them, the result of an iconic manufacturing process, which speaks of the most genuine and honest origins of denim.

Contains
American game 50x35 - 2und.
11,5x11,5 cup holder - 2und.
21,5x19,5 special bag

History
Selvedge (or selvage) is denim produced on old loom machines, reproducing its original manufacturing method. The same one, from the time when jeans were used only for work clothes, before becoming a global fashion item.

Selvedge denim is more durable, has a superior finish and a cleaner look. That's why it doesn't unravel, nor deform; and arguably has superior quality compared to the runs of modern looms.

In the early days of Japanese jeans manufacturing, these side stripes (most common in red and white tones) were used as a kind of identification tag, which differentiated denim manufacturing manufacturers, creating a unique and unique finish.

Selvedge denim has been the ideal fabric choice of premium denim makers around the world. And it is certainly an object of desire that hovers in the minds of denim lovers.

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